Best Practices on Constructing an Email Newsletter and Improving its Performance
Here are some great ideas to improve your email newsletters for better performance. Subject line: Use concise subject lines, emphasizing the recipient’s benefit and prompt him/her to take action....
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Guide to a Better HTML Email Design – Part 13
12. Preview Panes and Blocked Images The two advances in email clients are combining to deliver a double whammy to email marketers: the horizontal/vertical preview panes which allow a reader to view...
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13. Number of Hyperlinks The main job of your email is to motivate recipients to click through to your Website. Hyperlinks in an e-commerce email, for example, should not be like in-store retail...
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14. Phishing and HTML Links Many email clients are being updated to detect phishing attempts. “Phishing” is the industry nickname for the effort to collect sensitive personal and financial...
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18. Most Essential things in an email communication After you have gotten your design right, you must still verify that your message includes these items: A working unsubscribe mechanism. You want to...
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A solution, a saviour, your new best friend: Kenscio ListCleanr
Email marketers have quite something to look forward to this year, as some of their prayers will be answered. If email marketing were the Garden of Eden, it would certainly have its share of snakes....
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RTP has built several APIs to make it truly platform independent
Hurray! Now RTP has built several APIs to make it truly platform independent. These are the first of its kind APIs which will help our clients consume the power of Real Time Personalisation without any...
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